6 Popular Website Traffic Generation Methods Today for Online Marketers
By Jenny M White
To have a successful web business you need targeted leads on a continual basis, even if they are generated as referrals. In a nutshell, there will be a serious lack of activity without leads, i.e. a lack of sales and thus profits. The good news is this: you can generate leads without harming your marketing budget. Simply follow some tricks and tips that have been suggested below by successful online marketers for generating targeted traffic.
Lead Generation Suggestions
The most important activity you can focus on is to create value for your market. And share this value via blogs that you post to regularly and / or via a video story you upload to YouTube. Use these and other types of social media channels to let friends and followers know you have a product or service, what that product or service is about and how it can help them.
Use long-term lead generation tactics as well as short-term marketing campaigns. Keep marketing fresh and upbeat, and start using your current social media networking system, it's that simple.
Realize that making money is your ultimate goal. Don't just generate leads to have people come to your website. You want leads that are actually buyers. Build the type of list that contain clients who want what you are offering, not those who just want freebies. Remember that you are a business and not a non-profit organization.
Browsers buy because they want something. A relationship with your buyers helps, but you can't get rich on relationships. Ask your traffic to buy and buy quickly. Selling is your big picture goal.
6 Lead Generation Tips
1. Create a video of your product or service. Have a testimonial and post it on your site. Create a video that is exciting and offers something different and new or something old in a new way. Post it on YouTube.
2. Use social media platforms to spread the word. On your website place a "like" button or a Facebook® Share button. Include testimonials, pictures, links and wonderful content so your browsers will like, share and come back for more.
3. Use offers in your email signature. These are simple and inexpensive and do generate interest.
4. If you offer freebies, make sure they tie into your niche market and are items that users can actually use. Most people have so much on their plates that they do not want to download or order something "free" that has no value. Offer software that actually is usable and works. If you create honesty you will have repeat buyers.
5. Use sales tactics that work. Add an element of newness or scarcity. Offer something that people cannot live without. Create a free product for every month. Once the month has passed, the free product is gone and now it is a "for sale" product.
6. Think higher than just one ad or marketing campaign. Create several campaigns. For example, generate leads by using squeeze pages with wonderful offers, launch PPC, banner ads, and press releases. Use blog comments and interviews on forums. Be creative. Work hard and draw in those awesome customers.
Put yourself in your customer's shoes and ask, "What can I produce that is so valuable that prospects will pass around to others?" Select your offering, consider what you need to do to have browsers purchase your product, and contemplate plus break down the barriers to marketing this product.
Article Source: 6 Popular Website Traffic Generation Methods Today for Online Marketers
To Your Success!
--Will Lopez
Internet Marketing Scientist
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